Situation
Black Friday usually means lots of “running” to get the discounts and deals you want. Gatorade has absolutely nothing to do with Black Friday, but everything to do with running

Idea
We created Black Friday Real Runners, a digital promotion that gave runners the opportunity to win prizes such as gear, treadmills, stationary bikes and TRX equipment. To participate, they just had to share their running workout on Facebook the same day.